Overview
Carrie-Anne Ridsdale (Carrie), who presents publicly as Jayne Price repeatedly announced plans for a 'Phase 3' expansion in Pontypool, claiming landlord agreement and lease readiness, but the timeline shows shifting explanations and unclear substantiation of actual control or use.
In early 2023, Carrie began referencing the division of her shops into phases, specifically mentioning Blackwood and Pontypool as Phase 1 and Phase 2. By autumn 2024, she was actively promoting the opening and operation of Pontypool Phase 1 and Phase 2, with frequent updates about donations, volunteers, and shop logistics. This period is marked by a flurry of posts and videos detailing the physical connection between the two phases, ongoing renovations, and the acceptance of donations, painting a picture of rapid expansion and operational activity.
By mid-2025, the narrative shifted towards a new ambition: the creation of a 'Phase 3' in Pontypool. Carrie publicly inquired about signing a lease for Phase 3, claimed to have received a significant price reduction from the landlord, and described ongoing negotiations and preparations. She repeatedly asserted that agreements had been reached with her current landlord (Nasrat Shoaib, as established in the identity links) for this new space, and at times stated that she and her team had already moved items into Phase 3, even though the lease had not yet been signed. However, she also described the space as damp and in need of work, and at one point indicated that Phase 3 was initially intended to be a basement area, but this was not viable, so alternative uses such as storage and sorting were considered instead.
Throughout late 2025 and into 2026, Carrie continued to reference Phase 3 as pending or in progress, with updates about waiting for work to be completed, needing additional warehouse space, and having permission to use all areas of P1, P2, and P3. She claimed to have a lease for Phase 3 by June 2026, but earlier statements from the same period indicated that the lease had not yet been signed and that access or use was contingent on further developments. Carrie-Anne Ridsdale also described logistical challenges, such as moving large quantities of donations between phases and dealing with landlord-imposed restrictions on collection times.
The evidence shows a pattern of escalating claims about Phase 3, from initial landlord discussions and lease negotiations to assertions of occupancy and operational readiness. However, these claims are often contradicted by subsequent statements about delays, incomplete agreements, and shifting purposes for the space. Carrie's public communications frequently present the expansion as imminent or already underway, while private or later admissions reveal ongoing obstacles and a lack of concrete progress. There is no clear, independently verifiable documentation of a signed lease or sustained operational use of a distinct Phase 3 premises, despite repeated announcements to that effect.
In summary, Carrie's narrative around Phase 3 in Pontypool is characterised by ambitious public claims, inconsistent explanations, and a lack of substantiating detail. The shifting storylines and absence of clear evidence for actual control or use of a Phase 3 space undermine the credibility of the expansion narrative. This pattern is significant because it affects donor and volunteer perceptions, operational transparency, and the trustworthiness of further fundraising or partnership appeals related to the supposed new phase.
