Overview
Carrie-Anne Ridsdale (Carrie), who presents publicly as Jayne Price repeatedly claimed authorisation and regulation by the Financial Conduct Authority, but the FCA confirms no such authorisation or regulation exists beyond name approval.
Early claims from 2022 through early 2023 show Carrie asserting that Jayne's Baby Bank was authorised by the Financial Conduct Authority (FCA) to use its business name and that it did not need to be a registered charity to operate as a baby bank or food bank. These claims were accompanied by statements that the operation was regulated by multiple county councils and the FCA, and that the business name was sensitive and authorised by the FCA. Carrie also claimed exemption status via the FCA, implying this exempted the organisation from charity registration requirements.
By mid-2025, these claims intensified, with Carrie asserting that Jayne's Baby Bank was the only charity in Great Britain authorised by the FCA to use the word 'charity' in its title and that the operation was regulated by three councils and the FCA. Carrie-Anne Ridsdale also claimed to be authorised to trade under these councils for five years and to have passed health and safety inspections. Financial claims included waiting for compensation from major high street brands and asserting that financial records were in order.
However, official records and agency denials directly contradict these claims. The FCA confirmed that Jayne's Baby Bank is not listed on the Financial Services Register and is not FCA authorised; the FCA's involvement was limited to permitting the use of the sensitive word 'Bank' during company name approval. There is no charity registration for Jayne's Baby Bank or any trading name, and no regulatory approval or endorsement from councils or trading standards. Carrie's claims of being regulated by the FCA and councils are unsupported and refuted by FOI and official statements.
Carrie also solicited donations under the false premise of charitable status, using PayPal.me profiles describing the operation as 'the charity' and claiming 100% of profits go to charity, despite no registered charity existing. Financial conduct claims about not taking wages are contradicted by admissions of Facebook monetisation income used to pay shop rent. Carrie's CIC incorporation in late 2025 did not confer charity status, yet Carrie-Anne Ridsdale continued to present the operation as a charity pending registration.
In early 2026, Carrie publicly admitted not being a charity and not breaching charity law on that basis. Carrie also acknowledged moving towards compliance with standard practices. Despite this, the pattern of misrepresenting regulatory status and charitable legitimacy persisted in public communications.
Overall, Carrie's financial conduct claims regarding FCA authorisation and regulatory oversight are contradicted by authoritative agency denials and official records. The misrepresentation of charitable status and regulatory approval has significant implications for donor transparency and public trust. Carrie-Anne Ridsdale's financial claims lack credible external validation and are undermined by documented denials and admissions.
