Overview
Carrie-Anne Ridsdale, also known as Jayne Price, has repeatedly claimed charitable status and council registration for her baby bank and food bank operations, but official records and agencies consistently deny these claims, revealing a pattern of misrepresentation and regulatory breaches.
Carrie-Anne Ridsdale, who also operates under the alias Jayne Price, has presented her operation as a charitable baby bank and food bank serving multiple locations in South Wales. Early claims from late 2022 through 2023 emphasised awaiting charity registration and operating as a family-run charity with no wages taken by her or her son Daniel. She asserted registration with three councils and described the operation as a registered food bank and baby bank. However, these claims were contradicted by official records and agency denials, including the Charity Commission confirming no charity registration and councils denying partnership or endorsement.
Throughout 2024 and into early 2025, Ridsdale continued to assert charitable status and council registration, while also describing the operation as a non-profit vintage shop and food bank fundraising shop. She claimed to be authorised by the Financial Conduct Authority to use the word 'charity' in the title, a claim not supported by FCA records. She also asserted that all profits were reinvested into the baby bank and food bank, with no wages taken, though her own admissions and documented volunteer payment schemes contradict the no-wage claim.
In early 2025, Ridsdale admitted publicly that the operation was not a registered charity, yet continued to solicit donations on the basis of charitable status through PayPal.me profiles and public fundraising, which is misleading given the lack of charity registration. She also claimed registration with three councils for food bank and baby bank status, which was refuted by council FOI responses and official denials.
Her son Daniel Ridsdale is documented as actively involved in operational tasks, including DIY, deliveries, and managing shops. Allegations of fly-tipping linked to Daniel have been reported, constituting a regulatory concern. Ridsdale herself has documented police contact and court judgments under her legal name, contradicting her denials of certain identities and accounts.
By late 2025 and into 2026, the operation formally incorporated as a Community Interest Company (CIC), but this status does not confer charity registration or the regulatory protections of a charity. Despite this, Ridsdale continued to use charitable language and branding, including describing the baby bank as a decoy for other operations. Fire safety enforcement actions and prohibition notices were issued against premises operated by her, yet trading continued in violation.
Ridsdale's public communications reveal a pattern of misrepresentation regarding charitable status, council registration, and operational legitimacy. She has admitted in public broadcasts that the baby bank was a decoy and that the operation is not a registered charity, yet fundraising and public-facing materials continue to imply charitable legitimacy. The operation's financial and governance practices, including volunteer payments and CIC filings, raise regulatory concerns.
Overall, the evidence shows a sustained discrepancy between Ridsdale's public claims and official records, with multiple agencies denying the claimed registrations and partnerships. Her admissions and documented conduct indicate awareness of these discrepancies, underscoring the significance of the misrepresentations and regulatory breaches. This case highlights risks to donors, beneficiaries, and regulatory compliance, with implications for public trust and safeguarding.
