Overview
Carrie-Anne Ridsdale (Carrie), who presents publicly as Jayne Price claims to provide free period pads and dignity scheme products, but councils confirm only minimal in-kind support and deny formal partnerships. Pads are often purchased privately and sold at a set price, contradicting free distribution claims.
From early 2022, Carrie publicly stated availability of large quantities of period pads and incontinence pads, often describing them as free or NHS property. Over time, Carrie reported distributing thousands of incontinence pads and encouraged donations or minimal charges for surplus items. By early 2023, Carrie claimed authorisation to request a minimum £1 donation per pack of incontinence pads and noted no household limits on distribution. However, the pads were sometimes sold, contradicting the free provision narrative. Carrie-Anne Ridsdale also mentioned shortages and appeals for donations of unused pads, reflecting fluctuating stock levels.
In mid-2023, Carrie clarified that they never claimed to be a registered charity, which aligns with official records. By late 2025, Carrie began emphasising sustainable menstrual products, claiming council requests to prioritise these. They also stated receiving sanitary items from suppliers like Povell and thanked companies such as Grace & Cole and Waitrose for supplying period products for free distribution in toilets and foodbanks. Despite these claims, Carrie repeatedly asserted that the pads they provide are purchased by them and not supplied by councils, indicating a reliance on private procurement rather than official dignity scheme supplies.
Carrie-Anne Ridsdale claimed multiple times that period pads were available across several shops they operated and that they were asked to charge £3.50 per pack, explicitly stating that pads should not be given out for free. This pricing contradicts the dignity scheme's principle of free access to period products. Carrie also claimed to have received a £2,000 grant for sustainable period products, but no official confirmation of this grant is documented in the casefile.
Throughout early 2026, Carrie described distributing period pads weekly and expressed gratitude to councils for reusable pads, while simultaneously acknowledging that councils have no formal affiliation with their operation. Carrie also mentioned dealing with the fraud squad concerning period pads, suggesting disputes or investigations related to their claims or activities.
Carrie-Anne Ridsdale's statements about health boards providing sanitary equipment and training for volunteers are uncorroborated by official records. Councils and health boards have denied formal partnerships or endorsements, and FOI data confirms only a small in-kind contribution of period dignity products valued at £432.48 over several months. Carrie's claim that they are the only organisation helping with period products is contradicted by the existence of registered charities and official dignity scheme distributors in the region.
In summary, Carrie's narrative around period pads and dignity scheme products has evolved from claims of free and NHS-supplied items to admissions of purchasing pads in a public broadcast and charging for them. Official records and council statements contradict claims of formal partnerships or significant public funding. Carrie's conduct raises concerns about misrepresentation of charitable status and misleading claims about product sourcing and distribution. These discrepancies have regulatory and financial implications, particularly regarding donor transparency and public trust.
